How to make Blogging easier with Artificial Intelligence
Artificial Intelligence is the latest buzzword in marketing and it's hard to live a day without hearing it at least half a dozen times. But what really is Artificial Intelligence?
Artificial Intelligence (AI) is a branch of computer science that theorizes and develops computer systems that can perform tasks that usually require human intelligence. These include but are not limited to speech recognition, visual perception and decision-making.
Research has shown that the possibilities for use and leveraging of AI are endless, and it can serve a variety of functions in your business. As much of marketing is currently focused on digital, it is no wonder that AI has come to take a firm place in the field. As a result of this, AI can be used to improve your business or blog. Let's take a look at some ways that AI has been used recently to increase traffic to a website or blog.
Ways AI can be used to improve your business
- Intelligently brainstorm blog topics - AI tools can provide insight into the best topics to blog about. That takes some of the guesswork out of content calendar creation. And it speeds up the process of brainstorming blog post ideas. Not to mention, it can help you identify successful topics you might have overlooked in the past.
- Automatically improve grammar - Grammarly offers marketers an AI-powered grammar checking tool to improve the blogging. The tool automatically flags typos and grammatical errors. It then suggests ways to correct your errors. Grammarly also has Chrome plug-in, so you can use it almost anywhere you're creating content. Editing can become a full-time job if you're not careful. And when it does, it can feel like you're doing more rewriting than producing new content. Grammarly helps lighten the load. It'll catch pesky errors even when your human editors miss them.
- Improving your content creation - AI can also improve the quality of the content you’re producing. Acrolinx uses artificial intelligence to help large organizations create content better. The platform uses a linguistics analytics engine to read and analyze content. Then, it gives you guidance on how to make it better. What's more, Acrolinx will standardize content quality across teams and offices. That means it'll help each writer, even if there are hundreds, stay on-brand and consistent.
- Write data-driven narratives in seconds - AI can even write blog content for you. Automated Insights uses natural language generation (NLG), an AI technology, to automatically write stories using data. Humans need to configure Automated Insights’ templates. Then, the tool takes a spreadsheet of properly formatted data and uses that data to write an article. Now, you may not be able to write a whole post from start to finish just using this tool. But if you write articles about the data, it could significantly shorten your writing process. With the right data, you could use this AI tool to generate most of your post, and then rely on human editors to add color, write compelling introductions, conclusions, transitions, and layer on insights.
- Content marketing - analysis is everything - Marketing your content is equally as important as creating it. A quality post is nothing without an audience, and an innovative idea doesn’t fulfill its purpose without those interested in it. Due to this dichotomy, AI is needed yet again to take care of the most grueling tasks. Content marketing oftentimes revolve around analysis and segmentation. Artificial Intelligence directly uses the information and statistics your blog generates and turns them into an audience list.Pathmatics uses AI to provide you with digital advertising information from brands, companies, etc. Use it to identify your competitors and keep track what they are doing, how they are spending their time, etc. It will also tell you how the audience is responding to the ads, thus enabling you to make informed decisions about the advertising of your blog.
- Search Engine Optimization - In order for your website or blog to gain new visits, you have to be found. AI can be used, along with search engine optimization tools, to identify issues on your blog or website and suggest areas and ways for improving your search ranking.
